You're scaling. Your marketing should, too.

Heather Lodge is a fractional CMO who helps growth stage health tech companies ($3M+ ARR, $5M+ raised) plan, build and execute repeatable marketing strategies and scalable systems.

let's build your 90-day growth plan (2 left for September) TALK TO HEATHER

Turn scrappy, founder-led sales into ascalable revenue engine

Break through to healthcare buyers with a systematic approach connecting marketing strategy with real-world execution

You're scaling. Your marketing should, too.

Heather Lodge is a fractional CMO who helps growth stage health tech companies ($3M+ ARR, $5M+ raised) plan, build and execute repeatable marketing strategies and scalable systems.

let's build your 90-day growth plan (2 left for September) TALK TO HEATHER

Messaging & Positioning

Account-Based Marketing

AI Marketing Implementation

Revenue Pipeline Acceleration

Sales & Marketing Alignment

Marketing Operations

Messaging & Positioning

Account-Based Marketing

AI Marketing Implementation

Revenue Pipeline Acceleration

Sales & Marketing Alignment

Marketing Operations

Are you stuck at thefounder-led growth ceiling?

You’ve done the hard part already. You’ve a product that addresses a real healthcare problem. You’ve secured funding. You’ve got a small but mighty team. Early customers love what you’re doing.

So why does scaling feel so hard?

The truth is, what got you to $5Mwon't get you to $50M.

Your early success came through hustle and personal relationships. You leveraged your network, pounded the pavement at industry events and personally closed those first critical deals.

Now, you’re stuck at an awkward middle stage: too big for everyone to wear multiple hats effectively, but not large enough to have fully specialized departments with mature processes.

I help health tech companiesplan and executestrategies that drive predictable pipeline growth.

I help health tech companiesplan and executestrategies that drive predictable growth.

Hi, I’m Heather Lodge. 👋🏼

Health tech is a unique beast with its own language, buying cycles and nuances.

I’ve been building relationships and solving problems in this space for years, so I get it in a way most marketers simply don’t.

From the CMIO who cares about workflow integration to the CFO focused on ROI to the frontline clinician worried about one more tech burden, each needs a different conversation. I help companies like yours engage effectively with all of them through strategic marketing that wins healthcare buyers.

Engage & win major healthcare accounts
Stand out in the market
Grow their revenue pipeline
Establish thought leadership
Align sales & marketing
Leverage AI to scale growth
Maximize customer value

Companies I've Worked With

Strategic vision thatactually gets implemented

The last thing you need is another freelancer executing marketing tactics without a clear strategy. And you certainly don’t need a typical marketing consultant who delivers recommendations without implementation.

You need is someone who bridges strategy and execution. Someone who can develop the roadmap and make sure the work gets done.

I don’t just hand you a strategy and disappear. I roll up my sleeves and make it happen. I’ll guide your team, build smart systems and implement AI tools that to multiply your impact without multiplying your payroll.

Create a profitable marketing strategy

Build consistent, compelling messaging

Nurture buyers across the long healthcare sales cycle

Position your brand as the trusted authority in your niche

Streamline marketing processes & systems

Accelerate results with AI automation

Marketing leadershipfor health tech

Strategic guidance and hands-on execution to scale your marketing right-sized for startup through growth stage

Fractional Chief Marketing Officer / Director

90-day strategy & execution roadmap (that doesn't die in the shared drive)
10 hours/week of focused, experienced leadership
Sales & marketing alignment via CRM
Team oversight & vendor management
Monthly performance reporting
Direct Slack & email access

Pricing tiers based on your size (and the resulting complexity & impact):

Early Stage, less than $1M ARR or $500K – $2M raised

$5,000/mo

Growth Stage, $1M – $5M ARR or $2M – $25M raised

$7,500/mo

Scale Up, $5M – $15M ARR or $25M – $75M raised

$10,000/mo

Mature, $15M+ ARR or $75M+ raised

$12,500/mo

* Requires 3-month minimum investment