Turn scrappy, founder-led sales into ascalable revenue engine
Break through to healthcare buyers with a systematic approach connecting marketing strategy with real-world execution
Turn scrappy, founder-led sales into ascalable revenue engine
Break through to healthcare buyers with a systematic approach connecting marketing strategy with real-world execution
Messaging & Positioning
Account-Based Marketing
Revenue Pipeline Acceleration
Executive Thought Leadership
Sales & Marketing Alignment
Marketing Operations
Are you stuck at thefounder-led growth ceiling?
Are you stuck at thefounder-led growth ceiling?
You’ve done the hard part already. You’ve a product that addresses a real healthcare problem. You’ve secured funding. You’ve got a small but mighty team. Early customers love what you’re doing.
So why does scaling feel so hard?
The truth is, what got you to $5Mwon't get you to $50M.
Your early success came through hustle and personal relationships. You leveraged your network, pounded the pavement at industry events and personally closed those first critical deals.
Now, you’re stuck at an awkward middle stage – too big for everyone to wear multiple hats effectively, but not large enough to have fully specialized departments with mature processes.
I help health tech companiesplan and executestrategies that drive predictable pipeline growth.
I help health tech companiesplan and executestrategies that drive predictable growth.
Hi, I’m Heather Lodge. 👋🏼
Health tech is a unique beast with its own language, buying cycles and nuances.
I’ve been building relationships and solving problems in this space for years, so I get it in a way most marketers simply don’t.
From the CMIO who cares about workflow integration to the CFO focused on ROI to the frontline clinician worried about one more tech burden, each needs a different conversation. I help companies like yours engage effectively with all of them through strategic marketing that wins healthcare buyers.
- Engage & win major healthcare accounts
- Stand out in the market
- Grow their revenue pipeline
- Establish thought leadership
- Align sales & marketing
- Maximize customer value
Companies I've Worked With
What the heck is afractional CMO?🤔
What is afractional CMO?
A Fractional CMO is a part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
Did you know?
The healthcare buying process has become increasingly complex, with more than 25% of organizations involving 10+ decision makers and sales cycles exceeding 13 months. This makes strategic, long-term marketing strategy more critical than ever.
Source: HIMSS HIT Buyers Survey
Strategic vision thatactually gets implemented
The last thing you need is another freelancer executing marketing tactics without a clear strategy. And you certainly don’t need a typical marketing consultant who delivers recommendations without implementation.
You need is someone who bridges strategy and execution – someone who can develop the roadmap and make sure the work gets done.
That’s where my approach delivers unique value. I balance strategic leadership with hands-on execution – assembling and overseeing a network of skilled marketing specialists hand-picked based on your specific needs and budget, while also guiding your internal marketing team if you have one.
Create a profitable marketing strategy
Build consistent, compelling messaging
Nurture buyers across the long healthcare sales cycle
Position your brand as the trusted authority in your niche
Streamline marketing processes & systems
Turn marketing into a strategic revenue driver
Fractional CMO Services
One-Time
Marketing Strategy Workshop
With a couple of weeks of prep via email and a 4-hour session together, I'll put together the customer journey and essential next steps for your marketing department.
- Diagnose your marketing blind spots
- Uncover insights and untapped opportunities across disparate tools and data points
- Identify low-hanging fruit for driving revenue
- Deliver a marketing punch list, list of blindspots and campaigns for the next 1-6 months
Ongoing
Fractional Chief Marketing Officer / Director
You’ll get a comprehensive marketing strategy with prioritized campaigns. I'll work with your team daily to execute the strategy I lay out.
- Deep dive into your marketing strategy and provide clear direction on what needs to improve to reach your goals
- Identify pinch points in your funnel and maximize the value of the customers you already have
- Build a comprehensive strategy & roadmap
- Define the key talent the business needs to reach its goals
Ongoing
Strategic Advisor
After an initial audit or CMO engagement, you can bring me on to advise your team and keep your marketing department on track.
- Grow long-term with the least financial risk
- Biweekly checkins with your team
- Sprint planning calls led twice-monthly
How It Works
Chat
Schedule a 20-minute call to see if there's a mutual fit.
Strategy
Next, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
Marketing Transformation
Within 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Chat
Schedule a 20-minute call to see if there's a mutual fit.
Strategy
Next, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
Marketing Transformation
Within 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Marketing leadership thatgets results.
Atrusted marketing partnerto leading health tech innovators
No more random acts of marketing
Growing beyond founder-led sales isn't just about technology or tactics – it's a shift in how your company thinks about marketing.
Let's discuss how we can build the foundation you need for your next funding round while delivering immediate results that drive revenue.
