Strengthen Market Position. Engage Healthcare Buyers.Accelerate Revenue Growth.
Fractional CMO/Marketing Director for Growth Stage Health Tech & Healthcare Service Companies
Strengthen Market Position. Engage Healthcare Buyers.Accelerate Revenue Growth.
Fractional CMO/Marketing Director for Growth Stage Health Tech & Healthcare Service Companies
Messaging & Positioning
Account-Based Marketing
Revenue Pipeline Acceleration
Executive Thought Leadership
Sales & Marketing Alignment
Marketing Operations
I help growth stage health tech companies build scalable marketing programs that driveconsistent revenue growth
Many health tech leaders I speak with face a common challenge: their scrappy startup marketing tactics aren’t scaling with their growth. Marketing has become increasingly complex, yet their team is executing without strategic direction. They struggle to effectively engage key accounts and demonstrate clear ROI. Marketing often feels reactive rather than strategic.
I founded The Hybrid CMO to give health tech organizations access to senior marketing leadership without the overhead of a full-time CMO. I help establish clear market positioning, develop focused account-based marketing programs and build the systems and teams needed to scale effectively.
Hi,I'm Heather Lodge👋🏼
Hi,I'm Heather Lodge👋🏼
I bring 15+ years of B2B marketing experience, with deep expertise helping growth stage health tech companies elevate their marketing operations, strengthen market position and grow faster.
I help companies like yours…
- Engage & win major healthcare accounts
- Stand out in the market
- Grow their revenue pipeline
- Establish thought leadership
- Align sales & marketing
- Maximize customer value
Companies I've Worked With
What the heck is afractional CMO?🤔
What is afractional CMO?
A Fractional CMO is a part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
Did you know?
The healthcare buying process has become increasingly complex, with more than 25% of organizations involving 10+ decision makers and sales cycles exceeding 13 months. This makes strategic, long-term marketing strategy more critical than ever.
Source: HIMSS HIT Buyers Survey
Turn your marketing team into arevenue-driving engine.
It can be frustrating to have big goals for your organization and feel bogged down by marketing that isn’t working well. With a Fractional CMO, those issues become opportunities. Here’s what you could accomplish instead.
Create a profitable marketing strategy
Build consistent, compelling messaging
Nurture buyers across the long healthcare sales cycle
Position your brand as the trusted authority in your niche
Streamline marketing processes & systems
Turn marketing into a strategic revenue driver
Fractional CMO Services
One-Time
Marketing Strategy Workshop
With a couple of weeks of prep via email and a 4-hour session together, I'll put together the customer journey and essential next steps for your marketing department.
- Diagnose your marketing blind spots
- Uncover insights and untapped opportunities across disparate tools and data points
- Identify low-hanging fruit for driving revenue
- Deliver a marketing punch list, list of blindspots and campaigns for the next 1-6 months
Ongoing
Fractional Chief Marketing Officer
You’ll get a comprehensive marketing strategy with prioritized campaigns. I'll work with your team daily to execute the strategy I lay out.
- Deep dive into your marketing strategy and provide clear direction on what needs to improve to reach your goals
- Identify pinch points in your funnel and maximize the value of the customers you already have
- Build a comprehensive strategy & roadmap
- Define the key talent the business needs to reach its goals
Ongoing
Strategic Advisor
After an initial audit or CMO engagement, you can bring me on to advise your team and keep your marketing department on track.
- Grow long-term with the least financial risk
- Biweekly checkins with your team
- Sprint planning calls led twice-monthly
How It Works
Chat
Schedule a 20-minute call to see if a Fractional CMO is a good fit.
Strategy
Next, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
Marketing Transformation
Within 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Chat
Schedule a 20-minute call to see if a Fractional CMO is a good fit.
Strategy
Next, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
Marketing Transformation
Within 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Marketing leadership thatgets results.
Transition from founder-led marketing to systematic operations
Ready to build marketing operations that can grow with you? Let's discuss how strategic marketing leadership can help you reach your next revenue milestone.
