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Diagnosis: Marketing
Treating persistent health tech marketing pains — no appointment necessary
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- Account-Based Marketing
- Messaging & Positioning
Account-Based Marketing
Why Your Healthcare Sales Team Keeps Missing Their Number (Hint: It’s Not Them)
Your sales team doesn't have a closing problem. They have a coverage problem. 70% of their accounts aren't even ready to buy yet. Minimum. Your reps aren't bad at selling. They're trying to force deals with accounts that aren't ready. When you're systematically engaging target accounts BEFORE they're in-market? Everything changes.
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Messaging & Positioning
Transform Your Health Tech Messaging with Value Proposition Canvas + Real-World Case Study
Many health tech startups jump straight to marketing execution without defining their core value proposition first. But, a clear value proposition isn't just nice to have. It's the difference between gaining traction and burning through your Series A funds with nothing to show for it.
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Messaging & Positioning
Cracking the Differentiation Code: Why Messaging Trumps Product in Health Tech
The days of "build it and they'll come" are over. What once made it easy to stand out is now much more challenging with increased competition and content saturation. But building strong messaging doesn't have to be complicated.
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