BLOG

Diagnosis: Marketing

Treating persistent health tech marketing pains — no appointment necessary

Latest Posts

Topics

All
Account-Based Marketing
Messaging & Positioning

Creative design. Manager shouting in megaphone, public speech, promotion ad job issues discussion. Employment announcement. Concept of business, communication, information, news, team media relations

Messaging & Positioning

Cracking the Differentiation Code: Why Messaging Trumps Product in Health Tech

The days of "build it and they'll come" are over. What once made it easy to stand out is now much more challenging with increased competition and content saturation. But building strong messaging doesn't have to be complicated.

Creative design. Desperate employee, office worker standing near question mark symbolizing business struggles, options. Choosing strategy for achieving goal. Concept of business, career development

Account-Based Marketing

Engaging a 10-Person Buying Committee Through a 13+ Month Sales Marathon – What Traditional Health Tech Marketing Gets Wrong

Discover a strategic framework for navigating complex healthcare buying cycles, from mapping stakeholder dynamics to creating targeted content that reaches buyers during the critical first 70% of their journey.

Scaling your startup isn't just about technology or tactics – it's a fundamental shift in how your company thinks about marketing.

Let's discuss how we can build the foundation you need for your next funding round while delivering immediate results that drive revenue.