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Diagnosis: Marketing

Treating persistent health tech marketing pains — no appointment necessary

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Account-Based Marketing
Messaging & Positioning

Account-Based Marketing

Why Your Healthcare Sales Team Keeps Missing Their Number (Hint: It’s Not Them)

Your sales team doesn't have a closing problem. They have a coverage problem. 70% of their accounts aren't even ready to buy yet. Minimum. Your reps aren't bad at selling. They're trying to force deals with accounts that aren't ready. When you're systematically engaging target accounts BEFORE they're in-market? Everything changes.

Creative design. Business people, employees helping colleague to solve problems. Unravel the tangle of difficluties. Concept of business, career develpopment, success, assistance, help, teamwork

Messaging & Positioning

Transform Your Health Tech Messaging with Value Proposition Canvas + Real-World Case Study

Many health tech startups jump straight to marketing execution without defining their core value proposition first. But, a clear value proposition isn't just nice to have. It's the difference between gaining traction and burning through your Series A funds with nothing to show for it.

Creative design. Manager shouting in megaphone, public speech, promotion ad job issues discussion. Employment announcement. Concept of business, communication, information, news, team media relations

Messaging & Positioning

Cracking the Differentiation Code: Why Messaging Trumps Product in Health Tech

The days of "build it and they'll come" are over. What once made it easy to stand out is now much more challenging with increased competition and content saturation. But building strong messaging doesn't have to be complicated.

Scaling your startup isn't just about technology or tactics – it's a fundamental shift in how your company thinks about marketing.

Let's discuss how we can build the foundation you need for your next funding round while delivering immediate results that drive revenue.