Diagnosis:Marketing

BLOG

Strategic positioning, messaging and go-to-market frameworks that help health tech companies build scalable revenue

Latest Posts

Topics

All
Account-Based Marketing
Marketing Strategy & Leadership
Messaging & Positioning

A,Coloured,Wooden,Cubes,With,Word,cmo,On,It.,Cmo

Marketing Strategy & Leadership

The Health Tech Founder’s Guide to Hiring a Fractional CMO

For health tech founders with a great product and initial funding, the next big hurdle is often building a predictable and systematic go-to-market engine. Many find themselves stuck, seeing what competitors are doing and wondering how to get their own message out to the right buyers. This is where a fractional CMO can make a difference, offering the right-sized strategic marketing leadership needed to scale.

Messaging & Positioning

Why Your Best Healthcare Solutions Never Reach Decision-Makers

Great healthcare technology means nothing if decision-makers can't find you. I'll explain why passive marketing fails in healthcare and share three strategic positioning approaches that actually get your solution in front of the right buyers.

Account-Based Marketing

Why Your Healthcare Sales Team Keeps Missing Their Number (Hint: It’s Not Them)

Your sales team doesn't have a closing problem. They have a coverage problem. 70% of their accounts aren't even ready to buy yet. Minimum. Your reps aren't bad at selling. They're trying to force deals with accounts that aren't ready. When you're systematically engaging target accounts BEFORE they're in-market? Everything changes.

Scaling your startup isn't just about technology or tactics – it's a fundamental shift in how your company thinks about marketing.

Let's discuss how we can build the foundation you need for your next funding round while delivering immediate results that drive revenue.