Your marketers have the talent. You need the playbook.

Heather Lodge is a fractional CMO who brings strategic clarity to $10M+ health tech companies — the missing layer that makes your marketing team more effective.

Let's build your 90-Day Marketing Clarity Roadmap (AVAILABLE TO START AUGUST 2026) CALCULATE YOUR REVENUE GAP

Your marketers have the talent. You need the playbook.

Heather Lodge is a fractional CMO who brings strategic clarity to $10M+ health tech companies — the missing layer that makes your marketing team more effective.

let's build your 90-day MARKETING CLARITY ROADMAP (available to start AUGUST 2026) CALCULATE YOUR REVENUE GAP

Marketing Clarity

Strategic Orchestration

Operational Excellence

Sales & Marketing Alignment

Board-Ready Reporting

Team Leadership

Marketing Clarity

Strategic Orchestration

Operational Excellence

Sales & Marketing Alignment

Board-Ready Reporting

Team Leadership

You have marketing people and budget.So why does nothing feel connected?

You’ve made it past the hardest stage. Your CEO isn’t cold-calling anymore. You have real customers, real revenue, real funding. You’ve even built a marketing team and given them a budget, but something’s still broken.

Your content doesn’t support demand gen. Demand gen doesn’t support sales. Sales doesn’t know what marketing is doing. Your marketing team keeps asking for priorities, but no one has time to give clear direction.

You’re invested in marketing. So why can’t you explain your strategy to your board?

What got you to $5Mwon't get you to $50M.

At your scale, marketing isn’t just about generating leads anymore. It’s about orchestrating complex buying committees, coordinating across sales and product, and demonstrating clear ROI to your board.

You need a CMO-level thinker, the strategic leadership layer that connects everything together. Someone who can give your team direction, align marketing with sales, and represent marketing at the leadership table. But you’re not big enough to justify a full-time VP just yet.

You’re stuck in the middle, and that middle is expensive.

I help health tech companiesbring clarity to marketing teamsthat have the talent but lack the strategic direction.

I help health tech companiesbring clarity to marketing teamsthat have the talent but lack strategic direction.

Hi, I’m Heather Lodge.

Health tech is a unique beast with its own language, buying cycles and nuances.

I’ve been navigating these challenges for years. From the CMIO who cares about workflow integration to the CFO focused on ROI to the frontline clinician worried about one more tech burden, each needs a different conversation and a different approach. I get it in a way most marketers don’t.

My newsletter, Diagnosis: Marketing, reaches 3,600+ health tech leaders, and my writing on healthcare marketing was recognized with the 2026 Swaay.Health Article of the Year award.

Let me reassure you: Your team isn’t failing. They’re executing without a strategic framework. I bring the leadership and direction that makes them more effective.

Engage & win major healthcare accounts
Stand out in the market
Grow their revenue pipeline
Establish thought leadership
Align sales & marketing
Leverage AI to scale growth
Maximize customer value

Companies I've Worked With

How much revenue are youleaving on the table?

Your pipeline is worth more than you think. See what a 20% conversion improvement could mean for your revenue.

This numberdoesn't fix itself

If you’re ready to build the strategic framework to close the gap, book your 90-Day Marketing Clarity planning call.

Whois this for?

This is for you if:

You're stuck between "too big for founder-led marketing" and "ready for a $200K+ salary plus benefits marketing executive"
You're marketing efforts feel fragmented and disconnected
Spending $500K+ annually on combined marketing and sales operations (including team, programs, events and tools)
You have 1-3 capable marketers who need direction (in-house, agency or AI employees)
Marketing and sales aren't aligned on strategy or priorities
You don't have a system connecting marketing activity and pipeline/revenue

This is not for you if:

Your combined marketing and sales ops budget is <$500K annually (not enough scale for this model to work)
You have no marketing team (focus on hiring a marketing generalist first)
You need someone to execute a pre-determined plan (better to invest in a freelancer/agency)
You're not ready to delegate marketing decision-making (if the CEO/board needs to stay involved in every decision, we'll both be frustrated)
You just need quick wins (building marketing infrastructure isn't quick or flashy, but it's what creates predictable growth)

Three waysto work together

Strategic guidance to operationalize your marketing, right-sized for your scale

90-Day Marketing Clarity Roadmap

Pricing tiers based on your size (and the resulting complexity & impact):

Perfect for:

Companies spending $500K+ on marketing and sales ops without clear strategic oversight
Teams that are capable but lack direction
CEOs who need marketing off their plate but can’t justify full-time VP yet
Marketing managers who need someone above them providing strategic direction

Pricing tiers based on your size (and the resulting complexity & impact):

Perfect for:

Companies spending $500K+ on marketing and sales ops without clear strategic oversight
Teams that are capable but lack direction
CEOs who need marketing off their plate but can’t justify full-time VP yet
Marketing managers who need someone above them providing strategic direction

Fractional CMO Retainer

Starting at

* Requires 3-month minimum investment

Weekly strategic direction for your marketing team
Monthly board-ready performance reporting
Quarterly roadmap planning and budget optimization
Ongoing sales-marketing alignment facilitation
Leadership presence in exec meetings
Direct chat/email access for strategic decisions

Marketing Gap Analysis

Starting at

Rapid assessment of current marketing operations
Assessment across positioning, pipeline and measurement
Where your team's time is going, and which of it should be automated instead of hired for
Your top 3 gaps, ranked by priority, with high-level direction on each
1-2 hour collaborative session

Perfect for:

Initial conversations to determine fit
Quick clarity on where to focus first
Entry point before committing to full roadmap

* Final investment may vary depending on complexity and scope.

How It Works

Fit Call

We'll talk through your current marketing situation, team structure, budget, and goals. I'll tell you honestly whether I think we're a fit.

Gap Analysis

If we're a fit, we move straight into a paid Gap Analysis, so you get clarity from day one instead of weeks of proposal back-and-forth. I pinpoint your top 3 marketing gaps and where to focus first.

The Roadmap

If you want the full plan, we move into the 90-Day Marketing Clarity Roadmap. It opens with deep discovery then builds the plan your team executes.

Fit Call

We'll talk through your current marketing situation, team structure, budget and goals. I'll tell you honestly whether I think we're a fit.

Gap Analysis

If we're a fit, we move straight into a paid Gap Analysis, so you get clarity from day one instead of weeks of proposal back-and-forth. I pinpoint your top 3 marketing gaps and where to focus first.