Your marketers have the talent. You need the playbook.

Heather Lodge is a fractional CMO who brings strategic clarity to $10M+ health tech companies — the missing layer that makes your existing marketing team more effective.

Let's build your 90-Day Marketing Clarity Roadmap (AVAILABLE TO START JUNE 2026) TALK TO HEATHER

Turn scrappy, founder-led sales into ascalable revenue engine

Break through to healthcare buyers with a systematic approach connecting marketing strategy with real-world execution

You're scaling. Your marketing should, too.

Heather Lodge is a fractional CMO who helps growth stage health tech companies ($3M+ ARR, $5M+ raised) plan, build and execute repeatable marketing strategies and scalable systems.

let's build your 90-day growth plan (available to start MAY 2026) TALK TO HEATHER

Marketing Clarity

Strategic Orchestration

Operational Excellence

Sales & Marketing Alignment

Board-Ready Reporting

Team Leadership

Messaging & Positioning

Account-Based Marketing

AI Marketing Implementation

Revenue Pipeline Acceleration

Sales & Marketing Alignment

Marketing Operations

Marketing Clarity

Strategic Orchestration

Operational Excellence

Sales & Marketing Alignment

Board-Ready Reporting

Team Leadership

You have marketing people and budget.So why does nothing feel connected?

You’ve made it past the hardest stage. Your CEO isn’t cold-calling anymore. You have real customers, real revenue, real funding. You’ve even built a marketing team and given them a budget, but something’s still broken.

Your content doesn’t support demand gen. Demand gen doesn’t support sales. Sales doesn’t know what marketing is doing. Your team keeps asking for priorities, but no one has time to give clear direction.

You’re invested in marketing. So why can’t you explain your strategy to your board?

What got you to $5Mwon't get you to $50M.

At your scale, marketing isn’t just about generating leads anymore. It’s about orchestrating complex buying committees, coordinating across sales and product, and demonstrating clear ROI to your board.

You need a CMO-level thinker, the strategic leadership layer that connects everything together. Someone who can give your team direction, align marketing with sales, and represent marketing at the leadership table. But you’re not big enough to justify a full-time VP just yet.

You’re stuck in the middle, and that middle is expensive.

I help health tech companiesbring clarity to marketing teamsthat have the talent but lack the strategic direction.

I help health tech companiesbring clarity to marketing teamsthat have the talent but lack strategic direction.

Hi, I’m Heather Lodge. 👋🏼

Health tech is a unique beast with its own language, buying cycles and nuances.

I’ve been navigating these challenges for years. From the CMIO who cares about workflow integration to the CFO focused on ROI to the frontline clinician worried about one more tech burden, each needs a different conversation and a different approach.

Your team isn’t failing. They’re executing without a strategic framework. I bring the clarity and direction that makes them effective.

Engage & win major healthcare accounts
Stand out in the market
Grow their revenue pipeline
Establish thought leadership
Align sales & marketing
Leverage AI to scale growth
Maximize customer value

Companies I've Worked With

Strategic vision thatactually gets implemented

The last thing you need is another freelancer executing marketing tactics without a clear strategy. And you certainly don’t need a typical marketing consultant who delivers recommendations without implementation.

You need is someone who bridges strategy and execution. Someone who can develop the roadmap and make sure the work gets done.

I don’t just hand you a strategy and disappear. I roll up my sleeves and make it happen. I’ll guide your team, build smart systems and implement AI tools that to multiply your impact without multiplying your payroll.

Create a profitable marketing strategy

Build consistent, compelling messaging

Nurture buyers across the long healthcare sales cycle

Position your brand as the trusted authority in your niche

Streamline marketing processes & systems

Accelerate results with AI automation

Three waysto work together

Strategic guidance to operationalize your marketing, right-sized for your scale

90-Day Marketing Clarity Roadmap

90-day strategy & execution roadmap (that doesn't die in the shared drive)
10 hours/week of focused, experienced leadership
Sales & marketing alignment via CRM
Team oversight & vendor management
Monthly performance reporting
Direct Slack & email access

Pricing tiers based on your size (and the resulting complexity & impact):

Growth Stage, $1M – $5M ARR or $2M – $25M raised

$13,000

Scale Up, $5M – $15M ARR or $25M – $75M raised

$18,000/mo

Mature, $15M+ ARR or $75M+ raised

$25,000/mo

Perfect for:

Companies spending $100K+ on marketing tactics and headcount without clear strategic oversight
Teams that are capable but lack direction
CEOs who need marketing off their plate but can’t justify full-time VP yet
Marketing managers who need someone above them providing strategic direction

Pricing tiers based on your size (and the resulting complexity & impact):

Growth Stage, $1M – $5M ARR or $2M – $25M raised

$13,000

Scale Up, $5M – $15M ARR or $25M – $75M raised

$18,000

Mature, $15M+ ARR or $75M+ raised

$25,000

Perfect for:

Companies spending $100K+ on marketing tactics and headcount without clear strategic oversight
Teams that are capable but lack direction
CEOs who need marketing off their plate but can’t justify full-time VP yet
Marketing managers who need someone above them providing strategic direction

Fractional CMO Retainer

Starting at

* Requires 3-month minimum investment

Weekly strategic direction for your marketing team
Monthly board-ready performance reporting
Quarterly roadmap planning and budget optimization
Ongoing sales-marketing alignment facilitation
Leadership presence in exec meetings
Direct Slack/email access for strategic decisions

Marketing Diagnostic Workshop

Starting at

Perfect for:

Initial conversations to determine fit
Quick clarity on where to focus first
Entry point before committing to full roadmap

Marketing leadershipfor health tech

Strategic guidance to operationalize your marketing, right-sized for your scale

Fractional Chief Marketing Officer / Director

90-day strategy & execution roadmap (that doesn't die in the shared drive)
10 hours/week of focused, experienced leadership
Sales & marketing alignment via CRM
Team oversight & vendor management
Monthly performance reporting
Direct Slack & email access

Pricing tiers based on your size (and the resulting complexity & impact):

Early Stage, less than $1M ARR or $500K – $2M raised

$5,250/mo

Growth Stage, $1M – $5M ARR or $2M – $25M raised

$7,500/mo

Scale Up, $5M – $15M ARR or $25M – $75M raised

$10,000/mo

Mature, $15M+ ARR or $75M+ raised

$12,500/mo

* Requires 3-month minimum investment

Pricing tiers based on your size (and the resulting complexity & impact):

Early Stage, less than $1M ARR or $500K – $2M raised

$5,250/mo

Growth Stage, $1M – $5M ARR or $2M – $25M raised

$7,500/mo

Scale Up, $5M – $15M ARR or $25M – $75M raised

$10,000/mo

Mature, $15M+ ARR or $75M+ raised

$12,500/mo

* Requires 3-month minimum investment

Focused Marketing Services

Not ready for fractional CMO support but have a specific marketing challenge to solve? These short-term engagements can help you clarify your positioning, develop targeted strategies and create systematic approaches to growth.

Marketing Diagnostic & Action Plan

Starting at

Brand Messaging & Positioning Sprint

Starting at

Competitive landscape analysis
Customer/stakeholder interviews
ICP & buyer persona development
Value proposition & messaging framework
Executive communication guide
AI prompt library for rapid, on-message asset creation

Account-Based Marketing Playbook

Starting at

* Final investment may vary depending on complexity and scope.

How It Works

Chat

We'll discuss your current marketing situation, team structure, budget, and goals. I'll tell you honestly whether I think we're a fit.

Proposal

Next, I'll send you a proposal outlining the recommended engagement (usually the 90-Day Marketing Clarity Roadmap), deliverables, timeline, and investment.

Kickoff

We'll start with stakeholder interviews (CEO, sales leader, marketing team, 2-3 customers) and a full audit of your current marketing operations.

Chat

We'll discuss your current marketing situation, team structure, budget, and goals. I'll tell you honestly whether I think we're a fit.

Proposal

Next, I'll send you a proposal outlining the recommended engagement (usually the 90-Day Marketing Clarity Roadmap), deliverables, timeline, and investment.

Kickoff

Next, I'll send you a proposal outlining the recommended engagement (usually the 90-Day Marketing Clarity Roadmap), deliverables, timeline, and investment.