Attract Investors. Grow Your Customer Base.Drive Revenue.
Fractional CMO/Marketing Director for Health Tech & Healthcare Solutions Providers
Attract Investors. Grow Your Customer Base.Drive Revenue.
Fractional CMO/Marketing Director for Health Tech & Healthcare Solutions Providers
Go-To-Market Marketing Strategy
Executive Thought Leadership
Lead & Demand Generation
Account-Based Marketing
Product, Sales & Marketing Alignment
Conversion Optimization & Pipeline Acceleration
I help bring more focus and impact to your marketing whileremoving the workload off a busy founder's shoulders
I talk with a lot of health tech founders and CEOs who are also functioning as the de facto CMO. They don’t have the time or expertise to make a real impact, so their marketing efforts end up being a bit scattershot. They’re trying different things but feeling exhausted and unsure if anything is really moving the needle.
I started The Hybrid CMO to give these founders a way to tap into the strategic expertise and leadership of a CMO, without the full-time commitment. All the while, I help them build a deeper talent bench inside the organization for day-to-day execution.
Hi,I'm Heather Lodge👋🏼
Hi,I'm Heather Lodge👋🏼
I have 14+ years B2B experience leading multi-touch digital marketing campaigns that attract, qualify and convert leads into customers. I spent the last five years driving strategic marketing initiatives for health tech SaaS / HIT organizations with $5M+ in revenue.
I help health tech and healthcare service providers…
- Generate more demand
- Build their pipeline
- Sign bigger clients
- Grow their revenue
- Increase customer value
- Attract more investors
Companies I've Worked With
What the heck is afractional CMO?🤔
What is afractional CMO?
A Fractional CMO is a part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
Did you know?
Compared to the $174,000 national average for a full-time CMO, a part-time fractional CMO is a more cost-effective option for growing startups.
Source: CMOx
Turn your marketing team into arevenue-driving engine.
It can be frustrating to have big goals for your organization and feel bogged down by marketing that isn’t working well or takes up too much of your time and resources. With a Fractional CMO, those issues become opportunities. Here’s what you could accomplish instead.
Create a profitable marketing strategy
Refine messaging & positioning
Create systems for your team to follow
Map out your customer journey
Hire a skilled marketing team to execute
Manage KPIs so marketing makes you money
Fractional CMO Services
One-Time
Marketing Strategy Workshop
With a couple of weeks of prep via email and a 4-hour session together, I'll put together the customer journey and essential next steps for your marketing department.
- Diagnose your marketing blind spots
- Uncover insights and untapped opportunities across disparate tools and data points
- Identify low-hanging fruit for driving revenue
- Deliver a marketing punch list, list of blindspots and campaigns for the next 1-6 months
Ongoing
Fractional Chief Marketing Officer
You’ll get a comprehensive marketing strategy with prioritized campaigns. I'll work with your team daily to execute the strategy I lay out.
- Deep dive into your marketing strategy and provide clear direction on what needs to improve to reach your goals
- Identify pinch points in your funnel and maximize the value of the customers you already have
- Build a comprehensive strategy & roadmap
- Define the key talent the business needs to reach its goals
Ongoing
Strategic Advisor
After an initial audit or CMO engagement, you can bring me on to advise your team and keep your marketing department on track.
- Grow long-term with the least financial risk
- Biweekly checkins with your team
- Sprint planning calls led twice-monthly
How It Works
Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
Strategy
Next, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
Marketing Transformation
Within 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
Strategy
Next, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
Marketing Transformation
Within 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Marketing leadership thatgets results.
Heather developed a comprehensive HubSpot playbook for DocStation, standardizing key procedures for better sales and marketing alignment. Her ongoing support has been invaluable as we transition to a hybrid, product-led sales model, mapping out the customer journey and automating pipeline movement...
Heather's strategic insight and ability to anticipate future needs have had a profound impact on DocStation's operations. I am excited to continue working with her and highly recommend her expertise.
Heather played a pivotal role in our marketing efforts, spearheading the implementation of our HubSpot platform and helping us rework our SEO strategy to maximize the impact of our organic traffic. She also led lead generation efforts across several channels, including email and digital advertising...
Heather is a scrappy marketer who can stretch limited resources and still deliver results. In fact, with only a $500 budget and two-week timeline, she generated several sales qualified leads with key decision makers in the hospice and home healthcare industry - an impressive achievement...
Heather’s marketing expertise and willingness to roll up her sleeves were a huge asset to our team. Her dedication, collaborative spirit and forward-thinking approach made her a pleasure to work with. I enjoyed collaborating with her and would gladly partner together again given the opportunity.
Get the expertise you need to scale your marketing
Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.
