FOR AGENCIES
Fill in skill gaps and deliverbetter results for your clients.
Flexible,senior-level marketing supportto enhance your agencies services
Whether you need strategic guidance, hands-on execution or a mix of both, my flexible engagement options give you instant access to deep B2B digital marketing expertise.
Use my knowledge to enhance your client offerings, tackle challenging projects or upskill your team – all without the commitment of a long-term contract or hiring someone full-time.
Yourhands-on, battle-tested marketing strategist
Yourhands-on, battle-testedmarketing strategist
TL;DR: I get sh*t done.
I’ve been there, done it before. With 15+ years of experience, I have a breadth of experience in virtually every aspect of B2B marketing.
I’ve worked within agency and in-house marketing teams, giving me a unique perspective from both the client and agency POV.
I’ve sat in the seat of fractional CMO, marketing director, account director, strategist, tactician and project manager – an all-around player.
My expertise spans across a wide range of industies and verticals, including healthcare/health tech, SaaS, retail energy, insurance and non-profit, just to name a few.
I can help you…
- Take on more ambitious client projects
- Improve the quality and effectiveness of your deliverables
- Increase client satisfaction and retention
- Upsell additional services based on expanded capabilities
Companies I've Worked With
Need an extra set of hands?I'm on it.
I’m a strategic thinker with a roll-up-your-sleeves approach. I’m scrappy, adaptable and resilient. I dig in and figure things out.
Here are just some of the ways I can help:
Strategic Marketing Foundations
- Comprehensive marketing plans
- Messaging & positioning frameworks
- Lead & demand generation strategy
- Conversion-focused SEO & content marketing strategy alignment
- KPI scorecards
Account-Based Marketing Strategy
- ABM strategy development
- Target account selection and prioritization
- ABM campaign orchestration
HubSpot Strategy
- Audit, cleanup and optimization of HubSpot
- Sales & marketing alignment
- HubSpot architecture & system configuration
- Marketing automation design
- Lead nurture flow development
- Lead scoring & qualification
Conversion Optimization Strategy
- Customer journey mapping
- Sales funnel design
- Predictive revenue forecasting
- Pipeline acceleration strategy
- Optimization scenario modeling
- Conversion-focused SEO & content strategy
LinkedIn Strategy
- Executive branding
- Thought leadership
- Social selling
- LinkedIn advertising
- Employee advocacy programs
Website Strategy
- Website requirements document
- Search engine optimization
- Website structure & architecture
- User flow optimization
- Website wireframing
It's like having aSwiss Army knifefor your biggest marketing challenges
By bringing me on board, you’re not just filling a role – you’re injecting years of hard-won marketing expertise into your operations.
Strategic Thinking
Tactical Prowess
Campaign Performance Optimization
Client Relationship Management
Agile Project Mangement
Tool & Process Improvement
Guidance & Mentorship
Knowledge Transfer
Scalability Strategies
Specializations
Strategic Marketing
Messaging & positioning audit/frameworks
Customer journey mapping
Lead & demand generation strategy
Sales & marketing alignment
Funnel building
Marketing roadmaps
Content marketing & distribution strategy
HubSpot Consulting
Setup, audit, cleanup and/or optimization of HubSpot
HubSpot sales & marketing playbooks
Marketing automation design
Lead nurture flow development
Lead scoring & qualification
Account-Based Marketing (ABM)
ABM strategy development
Target account list development
LinkedIn Strategy
Executive branding
Thought leadership
Social selling
LinkedIn advertising
Employee advocacy programs
Conversion-Focused SEO
SEO audits (on-page and technical)
Keyword research & strategy
Supporting content marketing plans
Website Strategy
Website requirements document
Search engine optimization
Website structure & architecture
User flow optimization
White label, resell or pass through. It's your call.
Execution & Strategy
ongoing Engagement, cancel anytime
On-Demand Marketing Support
Elevate your agency’s delivery capabilities with expert marketing support on demand.
I offer your agency a cost-effective way to enhance your service offerings and drive bigger results for your clients with the flexibility you need.
Great for:
- Expanding your agency's capacity
- Delivering strategic plans, hands-on work or a mix
- Spreading hours across different projects or clients
- Simplifying budgeting and management for your agency
One Time, Project-Based support
Full Day Marketing Intensive
A quick way to inject expert knowledge and focused support into your team.
Each intensive day is dedicated to one client, which allows me to accomplish a lot in a short period of time. I get in and get out – fast.
Let’s spend a day together and get sh*t DONE!
Great for:
- Intensive, focused work on pressing issues or projects
- Kick-starting new initiatives or solving specific problems
- Getting an experienced eye on a client’s strategy for a full day without committing to a long-term "package"
- Knocking out a punch list of items your agency hasn’t got around to doing because you’re busy service clients
Embedded Marketing Leadership
Ongoing Engagement, 3 month minimum
Fractional CMO / Marketing Director
Identify new opportunities, guide resource allocation and ensure your agency’s marketing efforts align with your clients’ overall business goals.
You’re not just hiring a consultant – you’re adding a strategic layer that can drive better results, increase client satisfaction, and potentially expand the scope of your engagements.
Great for:
- Enhancing your client relationships and marketing efforts
- Providing high-level strategic guidance that complements your execution capabilities
- Prioritizing the best outcomes for your client
- Demonstrating your objective, client-centric approach that prioritizes their success over selling your services
How It Works
Chat
Book a 20-minute call to discuss your project. If it's a fit, I'll send you a link to pay, and off we go.
Align
Next, we’ll get on a longer call to deep dive into the specifics. I'll come back with a project plan including priorities, timelines and deliverables.
Execute
I'll work the plan and start getting sh*t done. I'm quick, I'm good and I'm effective.
Chat
Book a 20-minute call to discuss your project. If it's a fit, I'll send you a link to pay, and off we go.
Align
Next, we’ll get on a longer call to deep dive into the specifics. I'll come back with a project plan including priorities, timelines and deliverables.
Execute
I'll work the plan and start getting sh*t done. I'm quick, I'm good and I'm effective.
All-around marketing expertise thatgets results.
Heather developed a comprehensive HubSpot playbook for DocStation, standardizing key procedures for better sales and marketing alignment. Her ongoing support has been invaluable as we transition to a hybrid, product-led sales model, mapping out the customer journey and automating pipeline movement...
Heather's strategic insight and ability to anticipate future needs have had a profound impact on DocStation's operations. I am excited to continue working with her and highly recommend her expertise.
Heather played a pivotal role in our marketing efforts, spearheading the implementation of our HubSpot platform and helping us rework our SEO strategy to maximize the impact of our organic traffic. She also led lead generation efforts across several channels, including email and digital advertising...
Heather is a scrappy marketer who can stretch limited resources and still deliver results. In fact, with only a $500 budget and two-week timeline, she generated several sales qualified leads with key decision makers in the hospice and home healthcare industry - an impressive achievement...
Heather’s marketing expertise and willingness to roll up her sleeves were a huge asset to our team. Her dedication, collaborative spirit and forward-thinking approach made her a pleasure to work with. I enjoyed collaborating with her and would gladly partner together again given the opportunity.
Get the marketing expertise you need to scale your agency services
Delegate client delivery to a veteran marketing expert so you can optimize your services and see greater margins.
