Great healthcare technology means nothing if decision-makers can’t find you. I’ll explain why passive marketing fails in healthcare and share three strategic positioning approaches that actually get your solution in front of the right buyers.
Why Your Best Healthcare Solutions Never Reach Decision-Makers Read More »
Many health tech startups jump straight to marketing execution without defining their core value proposition first. But, a clear value proposition isn’t just nice to have. It’s the difference between gaining traction and burning through your Series A funds with nothing to show for it.
The days of “build it and they’ll come” are over. What once made it easy to stand out is now much more challenging with increased competition and content saturation. But building strong messaging doesn’t have to be complicated.
Cracking the Differentiation Code: Why Messaging Trumps Product in Health Tech Read More »
