Heather Lodge, Author at The Hybrid CMO | Fractional CMO for Health Tech & Healthcare Services

The Health Tech Founder’s Guide to Hiring a Fractional CMO

For health tech founders with a great product and initial funding, the next big hurdle is often building a predictable and systematic go-to-market engine. Many find themselves stuck, seeing what competitors are doing and wondering how to get their own message out to the right buyers. This is where a fractional CMO can make a difference, offering the right-sized strategic marketing leadership needed to scale.

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Why Your Best Healthcare Solutions Never Reach Decision-Makers

Messaging & Positioning

Great healthcare technology means nothing if decision-makers can’t find you. I’ll explain why passive marketing fails in healthcare and share three strategic positioning approaches that actually get your solution in front of the right buyers.

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Why Your Healthcare Sales Team Keeps Missing Their Number (Hint: It’s Not Them)

Account-Based Marketing

Your sales team doesn’t have a closing problem. They have a coverage problem. 70% of their accounts aren’t even ready to buy yet. Minimum. Your reps aren’t bad at selling. They’re trying to force deals with accounts that aren’t ready. When you’re systematically engaging target accounts BEFORE they’re in-market? Everything changes.

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Transform Your Health Tech Messaging with Value Proposition Canvas + Real-World Case Study

Messaging & Positioning

Many health tech startups jump straight to marketing execution without defining their core value proposition first. But, a clear value proposition isn’t just nice to have. It’s the difference between gaining traction and burning through your Series A funds with nothing to show for it.

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Cracking the Differentiation Code: Why Messaging Trumps Product in Health Tech

Messaging & Positioning

The days of “build it and they’ll come” are over. What once made it easy to stand out is now much more challenging with increased competition and content saturation. But building strong messaging doesn’t have to be complicated.

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Engaging a 10-Person Buying Committee Through a 13+ Month Sales Marathon – What Traditional Health Tech Marketing Gets Wrong

Account-Based Marketing

Discover a strategic framework for navigating complex healthcare buying cycles, from mapping stakeholder dynamics to creating targeted content that reaches buyers during the critical first 70% of their journey.

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