Limited spots: 3 engagements per quarter
90-Day Marketing Clarity Roadmap
Your team is executing. You’re investing in campaigns, content and programs.
So why does nothing feel connected?
In 90 days, we’ll build and implement the strategic framework that makes your marketing team more effective, with documented strategy, operational infrastructure and board-ready metrics that prove ROI.
Is this you?
- You're marketing efforts feel fragmented and disconnected
- You have 1-3 marketing people who need strategic direction
- You have a $500K+ annual budget for marketing and sales operations that needs orchestration
- Marketing and sales aren't aligned on strategy or priorities
- You don't have a system connecting marketing activity and pipeline/revenue
What's at stake
An inefficient marketing engine is costing you more than you think. See how much revenue you may be leaving on the table.
Companies I've Worked With
What should I expect?
This isn’t a strategy document that sits on a shelf. It’s a working framework your team uses every week with the operational infrastructure to execute it and the metrics to prove it’s working.
No 60-slide deck and a "good luck with that"
By day 90, your marketing team knows what they’re building toward, your CEO can explain marketing strategy to the board, and you have the metrics to prove it’s working.
Typical engagement
- Long slide decks that collect dust on a digital shelf
- A lot of theory and best practices
- No accountability after
- You're on your own with implementation
- Consultant disappears
The 90-Day Roadmap
- Working systems that get used
- Operational infrastructure connecting marketing to sales
- Clear ownership of who does what
- Measurement framework proving marketing impact
- Ongoing guidance through implementation (included)
What will I get?
Strategic Foundation
- Marketing Strategy Playbook — Documented positioning, ICP and value props everyone agrees on
- Buyer Journey Architecture — Stage-specific conversion strategy mapped to your sales cycle, from presell through contract
Operational Systems
- Operational Framework — Marketing-to-sales handoff protocols, lead qualification criteria, and pipeline progression tracking
- Quarterly Priorities Roadmap — What to execute in what order, what to stop doing, and where to reallocate budget
- Team Orchestration Plan — How your existing marketing people fit into the strategic framework
Performance Tracking
- Monthly Reporting Template — Value-based reporting connecting marketing activity to closed deals
Pricing tiers based on your size (and the resulting complexity & impact):
Growth Stage, $5M - $10M ARR or $10M - $30M raised
$18,000 
1-2 marketing people
$500K-$1M sales + marketing ops budget
Potential ROI: 25-35x Year 1
Scale Up, $10M - $25M ARR or $25M - $75M raised
$23,000
2-3 marketing people
$1M-1.5M sales _ marketing ops budget
Potential ROI: 20-30x Year 1
Mature, $25M+ ARR or $75M+ raised
$27,000
3+ marketing people
$1.5M+ sales/marketing ops budget
Potential ROI: 15-25x Year 1
Here's how it works
Week 1-2: Diagnostic & Discovery
I audit your existing marketing assets, interview key stakeholders (CEO, sales leader, marketing team), analyze your pipeline data, and map your current buyer journey to identify where your engine is breaking down.
Week 3-6: Strategy Development
I build your documented marketing strategy — positioning, ICP, messaging framework, pipeline architecture, and conversion infrastructure — all mapped to your revenue goals and board expectations.
Week 7-10: Operational Framework
We implement the systems that connect marketing to sales: lead scoring, stage definitions, handoff protocols, velocity tracking, and the measurement framework that proves ROI.
Week 11-12: Team Orchestration & Launch
I create your quarterly priority map, train your team on the new framework, establish ongoing reporting structure, and hand off a fully operational marketing engine your team can execute.
Week 1-2: Diagnostic & Discovery
I audit your existing marketing assets, interview key stakeholders (CEO, sales leader, marketing team), analyze your pipeline data, and map your current buyer journey to identify where your engine is breaking down.
Week 3-6: Strategy Development
I build your documented marketing strategy — positioning, ICP, messaging framework, pipeline architecture, and conversion infrastructure — all mapped to your revenue goals and board expectations.
Week 7-10: Operational Framework
We implement the systems that connect marketing to sales: lead scoring, stage definitions, handoff protocols, velocity tracking, and the measurement framework that proves ROI.
Week 11-12: Team Orchestration & Launch
I create your quarterly priority map, train your team on the new framework, establish ongoing reporting structure, and hand off a fully operational marketing engine your team can execute.
Atrusted marketing partnerto leading health tech innovators
Your marketing team is capable.
They just need clear direction.
You've outgrown founder-led marketing but you're not ready for a full-time VP of Marketing yet. This is the missing layer: strategic orchestration that makes your existing team more effective.
Let's build the framework your team has been missing.
Limited spots: 3 engagements per quarter
90-Day Marketing Clarity Roadmap
The Strategic Framework Your Marketing Team Has Been Missing
Your team is executing. You have budget. You're investing in campaigns, content, and programs.So why does nothing feel connected?
In 90 days, we’ll build the strategic framework that makes your marketing team more effective, with documented strategy, operational infrastructure, and board-ready metrics that prove ROI.
Who’s this for?
The 90-Day Marketing Clarity Roadmap is designed for companies with:
- $10M-$25M in annual revenue
- 1-3 marketing people who need strategic direction
- $500K-$1.5M marketing budget that needs orchestration
- CEO who wants marketing off their plate but can't justify full-time VP yet
- Board asking for marketing ROI but no framework to prove it
- Marketing Strategy Playbook — Documented positioning, ICP and value props everyone agrees on
- Buyer Journey Architecture — Stage-specific conversion strategy mapped to your sales cycle, from presell through contract
- Operational Framework — Marketing-to-sales handoff protocols, lead qualification criteria, and pipeline progression tracking
- Quarterly Priorities Roadmap — What to execute in what order, what to stop doing, and where to reallocate budget
- Team Orchestration Plan — How your existing marketing people fit into the strategic framework
- Monthly Reporting Template — Value-based reporting connecting marketing activity to closed deals
Limited spots: 3 engagements per quarter
90-Day Marketing Clarity Roadmap
The Strategic Framework Your Marketing Team Has Been Missing
Your team is executing.
You’re investing in campaigns, content and programs.
So why does nothing feel connected?
In 90 days, we’ll build and implement the strategic framework that makes your marketing team more effective, with documented strategy, operational infrastructure and board-ready metrics that prove ROI.