Limited spots: 3 engagements per quarter
90-Day Marketing Clarity Roadmap
Your team is executing. You’re investing in campaigns, content and programs.
So why does nothing feel connected?
In 90 days, we’ll build and implement the strategic framework that makes your marketing team more effective, with documented direction, operational infrastructure and board-ready metrics that prove ROI.
Is this you?
- Your marketing efforts feel fragmented and disconnected
- You have 1-3 marketing people who need strategic direction
- You have a $500K+ annual budget for marketing and sales operations that needs orchestration
- Marketing and sales aren't aligned on strategy or priorities
- You don't have a system connecting marketing activity and pipeline/revenue
What's at stake
An inefficient marketing engine is costing you more than you think. See how much revenue you may be leaving on the table.
Companies I've Worked With
What should I expect?
This isn’t a strategy document that sits on a shelf. You’ll have a working framework your team uses every week with the operational infrastructure to execute it and the metrics to prove it’s working.
No 60-slide deck and a "good luck with that"
By day 90, your marketing team knows what they’re building toward, your CEO can explain marketing strategy to the board and you have the metrics to prove it’s working.
Typical engagement
- Long slide decks that collect dust on a digital shelf
- A lot of theory and best practices
- No accountability after
- You're on your own with implementation
- Consultant disappears
The 90-Day Roadmap
- Working systems that get used
- Operational infrastructure connecting marketing to sales
- Clear ownership of who does what
- Measurement framework proving marketing impact
- Your team running the plan before day 90, with me guiding the whole way
What will I get?
Strategic Foundation
- Marketing Strategy Playbook — Documented positioning, ICP and value props everyone agrees on
- Buyer Journey Architecture — Stage-specific conversion strategy mapped to your sales cycle, from presell through renewal
Operational Systems
- Operational Framework — Marketing-to-sales handoff protocols, lead qualification criteria and pipeline progression tracking
- Quarterly Priorities Roadmap — What to execute in what order, what to stop doing and where to reallocate budget
- Team Orchestration Plan — How your existing marketing people fit the framework, which recurring work should run as a system instead of a person and what your next hire should be
Performance Tracking
- Monthly Reporting Template — Value-based reporting connecting marketing activity to closed deals
Pricing tiers based on your size (and the resulting complexity & impact):
Growth Stage, $5M - $10M revenue or $10M - $30M raised
$18,000 
1-2 marketing people
$500K-$1M sales + marketing ops budget
Scale Up, $10M - $25M revenue or $25M - $75M raised
$23,000
2-3 marketing people
$1M-1.5M sales + marketing ops budget
Mature, $25M+ revenue or $75M+ raised
$27,000
3+ marketing people
$1.5M+ sales/marketing ops budget
Here's how it works
Week 1-2: Diagnostic & Discovery
I audit your existing marketing assets, interview key stakeholders (CEO, sales leader, marketing team), analyze your pipeline data and map your current buyer journey to identify where your engine is breaking down.
Week 3-6: Setting the Direction
I build your documented marketing direction: positioning, ICP, messaging framework, pipeline architecture and conversion infrastructure, all mapped to your revenue goals and board expectations.
Week 7-10: Plan In Motion
Your team starts executing the first priorities while we build the systems that connect marketing to sales: lead scoring, stage definitions, handoff protocols and the measurement framework that proves ROI.
Week 11-12: Team Orchestration & Momentum
By week eleven, your team is already running the new plan. I create your quarterly priority map, train your team on the framework and establish the ongoing reporting structure so the momentum carries straight into the next quarter.
Week 1-2: Diagnostic & Discovery
I audit your existing marketing assets, interview key stakeholders (CEO, sales leader, marketing team), analyze your pipeline data and map your current buyer journey to identify where your engine is breaking down.
Week 3-6: Setting the Direction
I build your documented marketing direction: positioning, ICP, messaging framework, pipeline architecture and conversion infrastructure, all mapped to your revenue goals and board expectations.
Week 7-10: Plan In Motion
Your team starts executing the first priorities while we build the systems that connect marketing to sales: lead scoring, stage definitions, handoff protocols and the measurement framework that proves ROI.
Week 11-12: Team Orchestration & Momentum
By week eleven, your team is already running the new plan. I create your quarterly priority map, train your team on the framework and establish the ongoing reporting structure so the momentum carries straight into the next quarter.
Atrusted marketing partnerto leading health tech innovators
