A two-week diagnostic for health tech and healthcare services companies
Your marketing team is doing the work. Let's find out if it's the right work.
Most health tech companies have the same setup. 1-3 marketers with real marketing chops.
Nobody above them deciding what to execute.
So campaigns launch without a clear reason. Content gets made because it’s Tuesday. The team is busy, and busy isn’t the same as effective.
The Gap Analysis is a fast, structured look at where your marketing direction is actually breaking down, before you commit to fixing it.
Is this you?
- You have 1-3 marketing people who can execute.
- Nobody in the marketing leadership seat setting direction.
- You're past the "no marketing at all" stage, revenue in the $5M to $25M range.
- You want a straight answer before a bigger conversation, not a proposal.
What's at stake
An inefficient marketing engine is costing you more than you think. See how much revenue you may be leaving on the table.
Companies I've Worked With
What will I get?
Two weeks. One deliverable, three parts:
- Direction Audit — Where your current marketing motion has a clear reason behind it, and where it doesn't. I look at your channels, your messaging, your team's weekly work and your pipeline data.
- The Gap Map — Specific, named breaks between what your team is doing and what your revenue goal requires, sorted by whether the fix is direction, headcount or a system that runs without one.
- A Working Session — 1-2 hours, live, walking through the findings with you and anyone else who needs to hear them.
You keep everything. No dependency on hiring me further to use it.
Pricing tiers based on your size (and the resulting complexity & impact):
Growth Stage, $5M - $10M revenue or $10M - $30M raised
$5,250 
1-2 marketing people
$500K-$1M sales + marketing ops budget
Scale Up, $10M - $25M revenue or $25M - $75M raised
$6,500 
2-3 marketing people
$1M-1.5M sales + marketing ops budget
Mature, $25M+ revenue or $75M+ raised
$8,250 
3+ marketing people
$1.5M+ sales + marketing ops budget












