A two-week diagnostic for health tech and healthcare services companies
Your marketing team is doing the work. Let's find out if it's the right work.
Most of the health tech companies have the same setup. 1-3 marketers with real marketing chops.
Nobody above them deciding what to execute.
Is this you?
- You have 1-3 marketing people who can execute.
- Nobody in the marketing leadership seat setting direction.
- You're past the "no marketing at all" stage, revenue in the $10M to $25M range.
- You want a straight answer before a bigger conversation, not a proposal.
What's at stake
An inefficient marketing engine is costing you more than you think. See how much revenue you may be leaving on the table.
Companies I've Worked With
What will I get?
- Direction Audit — Where your current marketing motion has a clear reason behind it, and where it doesn't. I look at your channels, your messaging, your team's actual weekly work, and your pipeline data.
- The Gap Map — Specific, named breaks between what your team is doing and what your revenue goal requires. Not generic marketing advice. Your gaps, in your business.
- A Working Session — 60 minutes, live, walking through the findings with you and anyone else who needs to hear them.
You keep everything. No dependency on hiring me further to use it.
Pricing tiers based on your size (and the resulting complexity & impact):
Growth Stage, $5M - $10M ARR or $10M - $30M raised
$5,250 
1-2 marketing people
$500K-$1M sales + marketing ops budget
Scale Up, $10M - $25M ARR or $25M - $75M raised
$6,500
2-3 marketing people
$1M-1.5M sales _ marketing ops budget
Mature, $25M+ ARR or $75M+ raised
$8,250
3+ marketing people
$1.5M+ sales/marketing ops budget
No long proposal process. If this is right for you, we start there. If it's not, you'll know before you fill out anything below.
Here's how it works
Week 1-2: Diagnostic & Discovery
I audit your existing marketing assets, interview key stakeholders (CEO, sales leader, marketing team), analyze your pipeline data, and map your current buyer journey to identify where your engine is breaking down.
Week 3-6: Strategy Development
I build your documented marketing strategy — positioning, ICP, messaging framework, pipeline architecture, and conversion infrastructure — all mapped to your revenue goals and board expectations.
Week 7-10: Operational Framework
We implement the systems that connect marketing to sales: lead scoring, stage definitions, handoff protocols, velocity tracking, and the measurement framework that proves ROI.
Week 11-12: Team Orchestration & Launch
I create your quarterly priority map, train your team on the new framework, establish ongoing reporting structure, and hand off a fully operational marketing engine your team can execute.
Week 1-2: Diagnostic & Discovery
I audit your existing marketing assets, interview key stakeholders (CEO, sales leader, marketing team), analyze your pipeline data, and map your current buyer journey to identify where your engine is breaking down.
Week 3-6: Strategy Development
I build your documented marketing strategy — positioning, ICP, messaging framework, pipeline architecture, and conversion infrastructure — all mapped to your revenue goals and board expectations.
Week 7-10: Operational Framework
We implement the systems that connect marketing to sales: lead scoring, stage definitions, handoff protocols, velocity tracking, and the measurement framework that proves ROI.
Week 11-12: Team Orchestration & Launch
I create your quarterly priority map, train your team on the new framework, establish ongoing reporting structure, and hand off a fully operational marketing engine your team can execute.
Atrusted marketing partnerto leading health tech innovators
Find the gap your team can't see from the inside.
Apply for a Gap Analysis. If it's a fit, I'll follow up with next steps and a start date.
Limited spots: 3 engagements per quarter
90-Day Marketing Clarity Roadmap
The Strategic Framework Your Marketing Team Has Been Missing
Your team is executing. You have budget. You're investing in campaigns, content, and programs.So why does nothing feel connected?
In 90 days, we’ll build the strategic framework that makes your marketing team more effective, with documented strategy, operational infrastructure, and board-ready metrics that prove ROI.
Who’s this for?
The 90-Day Marketing Clarity Roadmap is designed for companies with:
- $10M-$25M in annual revenue
- 1-3 marketing people who need strategic direction
- $500K-$1.5M marketing budget that needs orchestration
- CEO who wants marketing off their plate but can't justify full-time VP yet
- Board asking for marketing ROI but no framework to prove it
- Marketing Strategy Playbook — Documented positioning, ICP and value props everyone agrees on
- Buyer Journey Architecture — Stage-specific conversion strategy mapped to your sales cycle, from presell through contract
- Operational Framework — Marketing-to-sales handoff protocols, lead qualification criteria, and pipeline progression tracking
- Quarterly Priorities Roadmap — What to execute in what order, what to stop doing, and where to reallocate budget
- Team Orchestration Plan — How your existing marketing people fit into the strategic framework
- Monthly Reporting Template — Value-based reporting connecting marketing activity to closed deals
Limited spots: 3 engagements per quarter
90-Day Marketing Clarity Roadmap
The Strategic Framework Your Marketing Team Has Been Missing
Your team is executing.
You’re investing in campaigns, content and programs.
So why does nothing feel connected?
In 90 days, we’ll build and implement the strategic framework that makes your marketing team more effective, with documented strategy, operational infrastructure and board-ready metrics that prove ROI.