
Why Your Healthcare Sales Team Keeps Missing Their Number(Hint: It's Not Them)
Why Your Healthcare Sales Team Keeps Missing Their Number(Hint: It's Not Them)

Founder & Fractional Chief Marketing Officer | The Hybrid CMO

Founder & Fractional Chief Marketing Officer
The Hybrid CMO
Your sales team is talented. They know how to navigate complex healthcare deals. But they’re constantly working the same handful of target accounts, and every quarter feels like a scramble to close enough large deals to hit the number.
My guess is your sales reps are probably pretty darn good at their jobs. They understand healthcare. They can navigate complex buying committees. When they get into a major health system or payer opportunity, they know how to work it.
But there’s a coverage problem that’s killing them… and you.