Heather Lodge

Cracking the Differentiation Code: Why Messaging Trumps Product in Health Tech

Leave a Comment / Messaging & Positioning

The days of “build it and they’ll come” are over. What once made it easy to stand out is now much more challenging with increased competition and content saturation. But building strong messaging doesn’t have to be complicated.

Cracking the Differentiation Code: Why Messaging Trumps Product in Health Tech Read More »

Engaging a 10-Person Buying Committee Through a 13+ Month Sales Marathon – What Traditional Health Tech Marketing Gets Wrong

Account-Based Marketing

Discover a strategic framework for navigating complex healthcare buying cycles, from mapping stakeholder dynamics to creating targeted content that reaches buyers during the critical first 70% of their journey.

Engaging a 10-Person Buying Committee Through a 13+ Month Sales Marathon – What Traditional Health Tech Marketing Gets Wrong Read More »